We’re thrilled to unleash this year’s pack of exceptional winners for the 7th annual Pet Innovation Awards!

These trailblazing companies are reimagining an industry built around the most important members of our families — our pets. From the food we feed them to the products that help them live healthier and happier lives, today’s pet parents expect more — and this year’s winners deliver in style.

The 2025 class represents a whole new breed of ingenuity, and we couldn’t be more excited to recognize their hard work, creativity, and impact.

The mission of the annual Pet Innovation Awards Program is to spotlight excellence across the pet care spectrum — including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services, and beyond. Each year, the program attracts thousands of entries from around the globe, proving just how vibrant and fast-evolving the pet industry has become.

The 2025 featured winners of The Pet Innovation Awards program are:

Pet Accessory Company of the Year: Wooliie

 

Bowl, Feeders, Waterers           

Bowls Product of the Year: Veken

Feeding Accessories Product of the Year: Gorilla Grip

 

Collars, Leashes, Harnesses       

ID & Tag Product of the Year: Tailr

Leash Product of the Year: Good Dog Bad Dawg

 

Cleaner Product of the Year: PurOxy

Grooming Product of the Year: Tweezerman

Wipes Product of the Year: smith&burton

 

Cat Treat           

Alternative Cat treat of the Year: Get Joy

Cat Treat Product of the Year: Ultimate Pet Nutrition

 

Cat Food Frozen/Raw Product of the Year: identity Pet Nutrition

Cat Food Functional Diet Product of the Year: Holistic Vet Blend

Cat Food Innovation of the Year: Natural Balance

Cat Food Wet Product of the Year: Love, Nala

 

Dog Food          

Dog Bone Broth product of the Year: Good Gravy by Now Fresh

Dog Collagen Product of the Year: Dogginstix

Dog Food Company of the year: Dr. Marty Pets

Air Dried Dog Food Product of the Year: Full Moon Pet

Dog Food Frozen/Raw Product of the Year: Tucker's Raw

Dog Food Functional Diet Product of the Year: Lone Wolf Ranch Pets

Dog Food Product of the Year: Ollie

Health Focused Product of the Year: Charm of The Wild Pet Food Co

 

Dog Treat         

Dog Treat Innovation of the Year: Barkworthies

Dog Treat Organic Product of the Year: Badlands Ranch

Dog Treat Product of the Year: PawCo Foods

Health Focused Dog Treat of the Year: Charlee Bear Nuggets

Dog Treat Health Based Product of the Year: Gutsy by Crumps' Naturals

 

Cat Health        

Cat Calming Product of the Year: Gou Go Pets

Cat Dental Care Product of the Year: Pet Honesty

 

Dog Health       

Dog Gut Health Product of the Year: Brutus Bone Broth

Dog Hip & Joint Chew Product of the Year: Wuffes

Dog Homeopathic Product of the Year: Tartar Shield

Dog Skin & Coat Product of the Yeat: K9Power

Dog Stress Relief Product of the Year: Sensoril® From Kerry Group

Flea & Tick Product of the Year: ADAMS™

Overall Dog Health Product of the Year: Pet's Best Life Longevity15™

Overall Healthcare Product of the Year: Banfield Senior Care Optimum Wellness Plans®

Preventative Pet Care Product of the Year: Agrovet Market Atrevia® 360°

 

Housing            

Crate Mat Product of the Year: Paw Inspired

Fencing Product of the Year: SpotOn

Whelping product of the Year: EZwhelp

 

Services            

Pet App of the Year: Vetster

Pet Insurance of the Year: MetLife Pet Insurance

 

Training            

Training Collar Product of the Year: Halo Collar

Training Treat Product of the Year: Park Life Designs

 

Pet CEO of the Year: Yvonne Hsu, Hill's Pet Nutrition

Pet Company of the Year: Petfolk

Pet Solution of the Year: Boston Dog Lawyer

Pet Dental Care Company of the Year: TEEF for Life